Torontonians and Montrealers are known not to like each other that much, rehabilitation but they like each others cities, herbal to get Montrealers to think about visiting Toronto we came up with the idea...

A live interactive portal known as The Cheating Wall, which allowed Torontonians and Montrealers to virtually visit each other’s cities. They could use The Cheating Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall itself consisted of separate HD video panels, each with their own camera, microphone, sensor and speaker allowing people to fully interact with someone individually.

Awards:
Marketing Awards
Bronze Award Out-of-Home
Silver Award Digital Signage

Press:
Creativity
Campaign
Best Ads - BEST Ambient award
Marketing
Strategy Online

Creativity Online Credits

cheatingWall from Darren Richardson on Vimeo.

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